the problem with technology companies is that they know nothing about the writing and editing process. They think writing is as easy as 'hey presto' and it is done. But truth is, writing is an iteartive process full of repetitive proofings and corrections (ask this of any lowly editor in a newspaper or publishing house).
No, our hot shot tech guys aren't comfortable with that. They want everything pat at the first proof stage. Chasing dreams, are we? Unreasonable? Yes, of course.
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I mobile blog on http://johnpmathew.blogspot.com
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