There's nothing more for me to add, except perhaps a few things. Ahem! Every beauty product company has a whitening cream in the market these days. There are creams for men (Fair and Handsome). In Kerala people stand in queues to buy "Fair and Lovely" cream, since the stock gets depleted fast. I once heard a mother advising another mother, "buy her some 'Fair and Lovely' cream." This is also the land where people queue up patiently early in the morning to buy liquor.