Tuesday, November 24, 2009

How Credible Is Our Media?

In this blog I had decried the vested interests that manage the media these days. According to commonly available information, editorial freedom and integrity that are vital to the survival and credibility of newspapers seem to have been compromised and quite irretrievably lost. In my profession, which involves buying of various media: newspapers, radio, outdoor, etc., I know that some newspapers (leading ones, at that) actually compromise in editorial integrity for monetary objectives and to push an advertiser's point of view.

I didn't know how prevalent in televison, which was glaring made apparent in a recent encounter with a leading channel the other day. Whoa! Here the stakes are higher. This one was about panel discussions in the business section of the channel. They needed sponsors for the discussion which you presume are objective and purely of academic interest. Not so. The sponsor can send one representative to the discussion to plug their point of view, and the associate sponsor can send one person to augment their corporate image. So, in effect that mean you can have your publicity and visibility if you are able to pay for it, and they quite blatantly mention this in their pitch. Credibility, did you say? The cost, which I wouldn't mention, is no trifling matter either and would run into eight figures. Whoa, again!

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