Bought a new phone exchanging the old one and paying a little extra. With phone prices falling this has become a reality. I did that in a wayside shop, not a mall. Would I have got the same offer if I had gone to a mall? Difficult to say. The problem with malls is that the salesmen don't have product knowledge to make a sale. This guy who sold me the phone had all his facts on his fingertips. Sure I like that.