Was idly searching for book launches when I came across this article on how to do a book launch. Chris High certainly has some ideas. For example he says:
"Then there's what to wear. You're a professional now, so look it. If ever there was ever a time to wear your best bib and tucker, surely the "birth" of "your baby" is it? Splash out. Spoil yourself. Go to town. This is the biggest night of your writing life … especially if it's your debut novel … so live a little, look the part and live the part."
How many follow this rule in India? Yes, how many? I have seen Indian authors launching their books wearing the most atrocious clothes. I mean clothes that would have the man/woman wearing it being turned out of a star hotel. Don't we have a clothes sense, something about being appropriate?
Ah, never mind!
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