This is recent. Very. I was discussing materialism and its far-reaching implications into our psyche with a friend. The papers are full of ads this Diwali season exhorting people to buy and there are discounts to be had, cars to be won, gold coins to be availed of. As often happens during such ruminations, I – self righteously, I may add – defended my non-materialistic aspects.
"My fridge lasted 20 years, my washing machine 10 years, my gas stove was changed recently after 20 years, my teapoy is more than 30 years old, I still have the same drawing room cane furniture of 10 years."
Hm. My high-ass proclamations seemed empty when compared to the following, which I am writing here, and was not told to my friend, who, after all, doesn't read my blogs. So here it is safe. And here goes:
My mobile phone is 10 months old, I had to replace the old one because the battery ran out within hours; my laptop is only 6 months old, a replacement warranted by a bad keyboard and screen; my guitar is only 2 years old, as the old one warped and had to be replaced, my television is only 1 year old as the old gent gave up after 15 years of sputtering.
All those things I mentioned first were manufactured around 15 years ago and were high in quality. Meaning they went through a manufacturing and quality control process. However, the products I mention second don't seem serious about quality at all. They all bring out newer models and advertise aggressively to sell. Try and get your laptop and smartphone repaired. No, they don't have parts.
It is this materialism that is at the root of society's evils. When you invest money in a badly produced product you are wasting your precious resources.
The latest iphone costs around Rs 60 thousand. It's the version six. What if I buy one? Will it last me for five years? No, I will want to buy version seven when it comes out for a fancier price. For that 60 thousand rupees I could have:
1. Repainted my house
2. Bought books
3. Bought half a Tata Nano car (I don't know about this!)
4. Gone on holiday
5. Given to the poor
6. Put in fixed deposit and earned 9 per cent interest (Rs 5400)
7. Some of these and much more....
Man will never be satisfied with what he has. But his greed is giving rise to the adoption of the "use and discard" philosophy. Manufacturing is no longer important, only researching new products is.
Where will this materialism lead?