Wednesday, April 13, 2005

Item numbers and trash and garbage

An elaboration of the point I was making with my take on "Item numbers." I guess most people missed the point.I guess we are growing more greedy and lazy. The popular culture has invented "remixes" and "item numbers" out of sheer laziness. For them being creative was to do some "matha fodi" or "breaking of head."

Why bother? Why break your brain when you can get a curvaceous model to suggestively mime the sexual act and have people ogle.The question is where do you draw the line between art (in its pure form, e.g., literature) and trash and garbage. I guess until the wide world accepts "item numbers" as an art form (which they never will) let us keep calling it trash and garbage and generally debunk the laziness and greed that go behind it.Somebody rightly said that BPO and outsourcing units in the developed countries are giving away their work to "call centers" in India because of greed and laziness. Gartner (a research firm that is an authority on such matters) has said that 80 per cent of such companies will fail because of their extra laziness in not managing their outsourced operations. Halleluiah, I might say, so they will ultimately fail, which they deservedly should.

So greed and laziness will also be the undoing of the Indian pop music industry (because of remixes, etc) and our movie industry (because of item numbers, rehashed plots etc.) and ultimately they will produce many failures and only a smattering of success! A phenomenon that is already happening.But will they learn? None of the recent Bollywood releases this year have been successes, accordingly to a newspaper report.

The odd runaway hit has the vital ingredient of a good story, and that is the secret of its success.But the purveyors or trash will never learn. Once greed and laziness enters their minds it will remain and remain forever. So be prepared to accept more trash and garbage.

Explore new themes, encourage new talent who look at life through their unique prismatic viewpoints, let there by an ocean of ideas from which to choose serendipitous pearls, discuss the story (instead of inviting the bombshell actor to the casting couch!), do a little honest labor and don't be greedy. Draw the line when somebody is trashing and garbaging your medium. And don’t be armchair critics, go out and fight your battles, even in message boards like this. My advise to the purveyors of trash and garbage.

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